Thursday, 8 April 2010

NTM

Laugh at me all you want, but I actually like America's Next Top Model. While not being exactly about fashion most of the time (although Tyra seems to want to change that, as the hiring of André Leon-Talley shows), the drama, crying and completely unreal photshoots make up for good television.

I mean, seriously? Oranges to promote make-up? Who had that idea?

However, not all NTM shows are that bad. Australia's Next Top Model is considered the most fashion-oriented copy of the original, featuring actually modelesque contestants (without that whole "every woman can be beautiful" bullshit. Just kidding.) and photoshoots and challenges that always have a real client behind, AusNTM shows a lot of the fashion world to the common spectator. Kirstie Clements, the editor-in-chief of Vogue Australia, used to be a regular on the show. Elle McPherson advised the contestants last season, when they went to London for one episode. Alex Perry (a very influential Australian designer) is a fixture on the show's judging table since the very first season. On the last season, one of the photoshoots featured only Chanel clothing, jewellery and accessories. Comparing that to the cheesy shoots America's Next Top Model makes (I think the last one's theme was dance styles. Enough said.), and the silly rewards like a spread in Seventeen magazine (not that Seventeen is not a respectable magazine, but it's not exactly the kind of work you expect a top model to be doing), the Aussie version seems to be way more spot on when it comes to fashion side of the show.

Now that's fashion. Watch and learn, Tyra.

Want more proof? The winner of the third season of AusNTM, Alice Burdeu, went on to become the most succesful winner of all 34 versions of the show, getting signed with Elite Model Management on Europe, walking for the likes of Marc Jacobs, Alexander McQueen, Lanvin, Lacoste and Christian Lacroix and landing campaigns for D&G, Napoleon Perdis and Sonia Rykiel. She's also got two Vogue covers under her belt and has appeared in a number of spreads for the magazine. Pretty good for a reality show winner, huh?

And just in case you've been living in a bubble for the past 118 years, Vogue Magazine is a pretty frickin' big deal.

But just because the other NTM versions are not as well-produced as the Australian one, it doesn't mean they can't end up finding good models every now and then. America's Next Top Model has given us Mollie Sue Gondi, Heather Kuzmich and Toccara Jones, the first plus-size model ever to appear on the pages of Vogue Italia. Brazil's Next Top Model also produced some pretty talented contestants, like Mariana Richardt, Lívia Senador, Malana de Freitas and Bruna Brito. Though none of the ones cited above has gained international recognition (with maybe the exception of Jones), they have been doing really well in their national markets.

Remember when I said Vogue was a big deal? Multiply that for 1000 and you get Vogue Italia. Not too bad for a black plus-sized model.

All in all, the Next Top Model franchise is comprised of both fashionable and informative shows, and the good ol' reality tv unnecessary drama. Even if it isn't the best thing on tv right now, I'm not ashamed to say I've spent some good hours watching it and rooting for my favourite contestants (I totally think Raina should win this cycle of ANTM). Don't judge. We're all humans right?

It's not a guilty pleasure unless there's guilt involved.

2 comments:

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  2. Well, both of them are better than the brazilian version - and than the canadian one as well. OMG that Iman woman could be easily killed by me in a matter of 5 seconds. I hate her. She should take her stupid face, ridiculous body posture, annoying accent and go back to wherever the place she came from is. Argh.

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